Bet365: Coming to America Via Hard Rock New Jersey Sports Betting Deal
Bet365 has signed an agreement with New Jersey’s Hard Rock to provide sports betting. The online betting giant appears to have gained its first foothold in the US, but its unlikely to be its last. (Image: Bet365)
With more than 23 million customers globally, Bet365 is among the largest online gambling companies in the world and has the potential to inject some serious marketing capital into the New Jersey sports betting sector, which is not yet a month old.
The deal was revealed yesterday by the New Jersey Division of Gaming Enforcement (DGE), but appears to have been in the pipeline for several weeks, at least.
As spotted by Eric Ramsey of Play NJ, a letter from DGE director David Rebuck on the Division’s website reveals Bet365 and the Hard Rock signed a letter of intent on June 19 to launch a sports wagering alliance.
Rebuck provisionally signed off the deal on June 25, but a formal announcement is still forthcoming, despite the informal ones being all over the place.
Brick House
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